From New York World's Fair to Detroit Landmark

By Steven J. Frey, 2019

Click here for Uniroyal Giant Tire Urban Legends
and Debunked Internet Claims!

(76Kb PDF)

Originally built as a Ferris wheel for the 1964-65 New York World’s Fair, the Uniroyal Giant Tire sits adjacent to I-94 in Allen Park, Mich., and welcomes over 100,000 motorists to the Motor City every day. Much of this beloved landmark’s history has been lost over time, until now. With interviews from those that were there in the beginning, newly uncovered information, and never before seen photographs, historian Steven J. Frey separates truth from legend, and literally gives us an inside look at the life of America’s most iconic roadside landmark and the most successful single marketing object ever made.

ISBN: 9781387467983
Pages:  284
Binding:  Perfect-bound Paperback
Interior Ink:  Full color
Weight: 2.43 lbs.
Dimensions (inches): 8.5 wide x 8.5 tall

Amazon Price: $99.99
Direct order discount: $30.00 (30%)
Your price: $69.99  (free shipping)

This book is print-on-demand, and will be mailed to you directly from the printer.

Signed copies available for an additional nominial fee to cover the cost of additional USPS priority mail from the printer - to the author - to you. Personalization is also available.

Personalization (if any)

The U.S. Royal Giant Tire toy was sold as a souvenier at the 1964-65 New York World's Fair and also at participating U.S. Royal tire dealers across the county for $2.98.

They were powered by a single D-cell battery (not included) and featured 18 free-moving gondolas (baskets/cars) , a US ROYAL sign, and twelve figures (2 sets of 6 unique figures).

Missing parts to your U.S. Royal Giant Tire Ferris Wheel Toy?

Over the years, most of the toys' motors have seized, and many of the gondolas have broken off. Almost all of the figures have been lost, along with most of the signs. But thanks to modern technology, we can offer replacement parts.

Using 3D modeling software and 3D printing technology, we have created these replacement parts for your toy, based on original parts. Please note that these parts are in 'as-printed' condition. Buyer is responsible for cleaning all brim (flashing) material with a hobby knife, file or sandpaper. All parts are 3D printed in red PLA (Polylactic Acid) made from renewable sources, non-toxic and biodegradable.

Each gondola is 3D printed and shipped in two halves. After trimming the brim (flashing), the halves may be joined together using a few drops of cyanoacrylate glue (super glue) (not included).

$5.99 each


Each sign measures approximately 35 mm x 11 mm and includes the mounting pegs for an exact fit.

After trimming the brim (flashing), the letters may be painted using white model paint (not included).

$9.99 each 

Steven J. Frey . 2019 . All rights reserved
Original Postcards


Back side reads:
The Uniroyal Giant Tire, adjacent to I-94 in Allen Park, Mich. greets over 100,000 vehicles each day, and welcomes visitors to the Motor City. Originally built as a Ferris wheel for the 1964-65 New York World's fair, it was shipped to its current location in 116 sections in 22 trucks, and reassembled in 1966

Steven J. Frey . 2020 . All rights reserved

Back side reads:
October 13, 2020, the Uniroyal Giant Tire adjacent to I-94 in Allen Park, Mich was lit in teal, green, and pink for Metastatic Breast Cancer (MBC) Awareness Day. Originally built as a Ferris wheel for the 1964-65 New York World's fair, it was shipped via 22 trucks in 118 pieces to its current location and reassembled without its Ferris wheel in 1966.

All proceeds from the sale of these cards to be donated to  METAvivor to support Metastatic Breast Cancer research.

Steven J. Frey . 2018 . All rights reserved
"Happy Holidays"

Back side reads:
The Canadian Pacific Holiday Train passes by the Uniroyal Giant Tire. Located next to the Norfolk Southern rail line in Allen Park, Michigan 48101.

All postcards $1.99 each (free shipping)


Click here for Uniroyal Giant Tire Urban Legends and Debunked Internet Claims! (76Kb PDF)
Allen Park Today Magazine
Third Quarter 202

Where the Rubber Meets the Road
By Terry Jacoby
FOX2 Detroit
November 22, 2020

A Look INSIDE the Giant Uniroyal Tire in Allen Park, Michigan
By Michael Estime

Allen Park Guardian
October 23, 2020

Uniroyal Giant Tire gets lit for Metastatic Breast Cancer Awareness Day
Article and photos by Steven J. Frey
The Eagle
July 11, 2019

Rolling along: Area landmark is topic of new book

Photo by Sue Suchyta - For MediaNews Group
The News Herald
July 3, 2019

Press and Guide
June 27, 2019

Dearborn Heights writer tackles the tire: Research reveals truth, myths
WDIV Click on Detroit Channel 4
June 6, 2019

Mi-Town Allen Park feature about the Giant Tire

If link does not work, try viewing on YouTube

Allen Park Guardian
March 1, 2019

New book about Allen Park's Giant Tire nominated for Michigan's Notable Book List

Saline Journal
February 9, 2019

Now there’s a book to tell you all about the “Giant Tire” off eastbound I-94, just past DTW en route to Detroit

Photo by Steven J. Frey - for News Herald
The News Herald
December 19, 2018

Giant Uniroyal tire gets a temporary new look

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