From New York World's Fair to Detroit Landmark

By Steven J. Frey, 2019

Originally built as a Ferris wheel for the 1964-65 New York World’s Fair, the Uniroyal Giant Tire sits adjacent to I-94 in Allen Park, Mich., and welcomes over 100,000 motorists to the Motor City every day. Much of this beloved landmark’s history has been lost over time, until now. With interviews from those that were there in the beginning, newly uncovered information, and never before seen photographs, historian Steven J. Frey separates truth from legend, and literally gives us an inside look at the life of America’s most iconic roadside landmark and the most successful single marketing object ever made.

ISBN: 9781387467983
Pages:  284
Binding:  Perfect-bound Paperback
Interior Ink:  Full color
Weight: 2.43 lbs.
Dimensions (inches): 8.5 wide x 8.5 tall

Amazon Price: $99.99
Direct order discount: $40.00 (40%)
Your price: $59.99

Occasionally, the printer will offer temporary coupon codes for additional discounts at checkout. (All codes are all-caps):

LULU10 for additional 10% off
ONEFIVE for additional 15% off
LKAB317CD for additional 15% off
LULU20 for additional 20% off
ONESHIP for free mail or 50% off ground shipping

Books by

Steven J. Frey

The Giant Tire
$99.99 $59.99

Local History
in a Frosty Mug


Do it Yourself Caskets and Coffins
$29.95 $23.36

$89.95 $62.97
Missing parts to your U.S. Royal Giant Tire Ferris Wheel Toy?

Gondolas and Signs now available!

Steven J. Frey . 2019 . All rights reserved
Detroit Postcards

Back side reads:
The Uniroyal Giant Tire, adjacent to I-94 in Allen Park, Mich. greets over 100,000 vehicles each day, and welcomes visitors to the Motor City. Originally built as a Ferris wheel for the 1964-65 New York World's fair, it was shipped to its current location in 116 sections in 22 trucks, and reassembled in 1966.


Steven J. Frey . 2018 . All rights reserved
Holiday Train Postcards

Back side reads:
The Canadian Pacific Holiday Train passes by the Uniroyal Giant Tire. Located next to the Norfolk Southern rail line in Allen Park, Michigan 48101.

$2.00 each

The Eagle
July 11, 2019

Rolling along: Area landmark is topic of new book

Photo by Sue Suchyta - For MediaNews Group
The News Herald
July 3, 2019

Press and Guide
June 27, 2019

Dearborn Heights writer tackles the tire: Research reveals truth, myths
WDIV Click on Detroit Channel 4
June 6, 2019

Mi-Town Allen Park feature about the Giant Tire

If link does not work, try viewing on YouTube

Allen Park Guardian
March 1, 2019

New book about Allen Park's Giant Tire nominated for Michigan's Notable Book List

Saline Journal
February 9, 2019

Now there’s a book to tell you all about the “Giant Tire” off eastbound I-94, just past DTW en route to Detroit

Photo by Steven J. Frey - for News Herald
The News Herald
December 19, 2018

Giant Uniroyal tire gets a temporary new look

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We are fans of the Uniroyal Giant Tire. Whether we rode it at the New York World's Fair or pass by it on I-94 in Allen Park, the Giant Tire holds a sp...